Nash Ogden, Managing Partner In the age of smartphones and apps, it is imperative to have a mobile presence for one of the most interactive markets, retail. As more than 60 percent of pre purchase web searches now begin on a mobile device, this is gaining prominence to aid both the employees and their customers with a seamless shopping experience. Moreover, with the emerging BYOD trend among the employees’ workplace, Enterprise Mobility Management (EMM) has become increasingly significant, since retailers are continually working towards increasing their employee productivity, efficiency, and flexibility. Decision makers at various retail enterprises recognize the need to incorporate mobility into their business, but the biggest challenge lies in identifying a technology partner who is able to help them through the entire mobility life cycle. Headquartered at Atlanta, GA, InnoMobileApps—a mobile apps development firm that offers customized mobile applications to suit the enterprise’s needs.
During the initial phase, the team at the firm understands the retailers’ needs and app requirements and recommends the choice of platform and technology— extremely important in deciding the success of the enterprise mobility initiative. The firm’s app developers have a readily available app, iMobecommerce, specially created for off-the-shelf ecommerce that can be easily customized and integrated within any retail store to tap the mobile channel revenue. This customization of app further helps retailers to improve consumer’s in-store experience, manage inventory and equip their staff with work related data for improving their productivity. Work related retail web applications can be optimized for mobile users so that retailers can reduce sales cycles and replace volumes of paper-based work in real time.
For online retailers having real-time engagements with the field force is crucial. InnoMobileApps’ mobility solution allows field users to employ their smartphones to manage products and track shipments with a complete control over its work force and quickly access business information or send instant reports.InnoMobileApps also offers point of sale (POS) mobile retail solutions— customized to the store requirement— enabling their customers to easily checkout and make payments from their own mobile devices.
InnoMobileApps’ mobility solution allows field user’s to employ their smartphones to manage products and track shipments with a complete control over its work force
The firm has carved a niche for itself with a strong engineering expertise in mobility over the years—serving enterprise customers across various domains and industry verticals. The company’s agile mobility solutions ensure that customer’s expectations are met, when it comes to app development—both in terms of quality and delivery time. For instance, mid-size retail stores acknowledged the potential of smartphones and have eliminated their sophisticated tools to manage their products and revenue and continue to grow, evolve, and mature in response to escalating customer requirements. The challenge here was to come up with an app that is usable, intuitive and which appeals to a shopper with limited attention span—surpassing the existing expectations and delivering ‘wow’ experience for its customers. InnoMobileApps released its own iPhone version of mobile commerce application called iMobecommerce for retailers to understand the customer demography, their behavior, and their needs. Leveraging the app, the client reported a rise in customer engagement with a top-notch mobile workforce management.
According to Statista, the Mobile app store revenue worldwide is projected to grow to US $76.6 billion by 2017. With the increasing app adoption, organizations are being forced to meet the expectations of their mobile clients. Retail industry must be ready to adapt for mobility solutions to ride the big smartphone growth wave. In light of such a scenario, InnoMobile Apps retail mobile app developers will continue to stay focused on helping the retail industry to increase revenue through better customer experience and loyalty.
